![]() This is a great leap for them as a business. ![]() So all that said, I am happy for ChocXO for making it into Costco. All this makes the experience for the taster unique for each brand, each year and each harvest time for the beans. But what the customer gets for that higher price is: knowing where the beans come from, being able to taste flavours of specific 'terrior' depending on where the beans grow, and knowing that a chocolate maker has put all of his or her passion into bringing out the most interesting flavours of the beans in the way that they have personally interpreted them. And with small equipment, and carefully sorting and roasting beans by hand, plus ensuring beans are fine-flavour, chosen from farms and farm co-ops applying sustainable methods and prices high enough for the farmers to earn a living, the whole process on a small scale is very expensive. The growing group of craft, bean to bar chocolate makers take at least a week to produce a bar of chocolate from start to finish (that's if they don't age your chocolate before moulding it, which adds weeks to thee process). ![]() Below that and I could not cover labour cost or overhead I would lose money. I calculated what my bean-to-confection price would be (based on weight) and this bag would retail at $60 for a small maker like me. This low price makes it hard for the average small bean-to-bar chocolate maker to explain why their price is six times the amount of ChocXO's. ![]() What worries me for the craft, bean-to-bar chocolate community, is that clearly to achieve a price of $12.49 at Costco, there must be some large equipment and mass-production capabilities in place.
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